She was the Founder and CEO of Altimeter Group prior to its joining Prophet, and she is the author of the New York Times bestseller, Open Leadership. She is also co-author of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008. Her most recent book, The Engaged Leader, is a call to business leaders to adapt to the digital landscape, and revolutionize their relationships by connecting directly with their followers.
Before starting Altimeter, Li was a vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group. She was named one of the Top 50 Leadership Innovators by Inc, and one of the 100 most creative people in business by Fast Company.
Charlene is frequently quoted by leading media channels such as The Wall Street Journal, The New York Times, USA Today, Reuters and The Associated Press. She has shared her insights on 60 Minutes, The McNeil NewsHour, ABC News, CNN and CNBC. A highly sought-after public speaker, Charlene has inspired a wide audience as the keynote at conferences such as the World Business Forum, World Economic Forum, American Society of Association Executives and South by Southwest.
Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.
- The Future of Work: Employee Engagement in the Digital Era
New technologies pop up every day that allow us to now connect and communicate with employees in real time. Yet organizations are wired for a bygone era when there was the luxury of time and proximity. Most organizations measure employee engagement in yearly surveys — hardly the way to truly engage employees in the digital era.
In this speech, Charlene makes the case to develop a new mindset, one that’s centered on creating a long-term relationship with employees that melds holistically with creating great experiences for customers. This integrated approach ties together the disparate parts of the organization dependent on a coherent employee engagement strategy — marketers are eager to tap employees advocates to scale scarce marketing dollars while HR wants to leverage them to spread the talent brand story. From collaboration platforms and Intranets to the use of social technologies and messaging, we’ll dig deep into how technology is changing the work and our relationship with employees. Audience members will learn how to:
•Understand how employee expectations in the workplace are being influenced by their personal use of technology and the implications for employee engagement
•Identify the experiences that employees value the most.
•Create rich collaboration experiences that support a different way of work.
- Creating a Next-Gen Customer Experience Strategy
We all know that creating customer experiences is important. But which of those experiences should take priority? How do we justify long-term investments in things like data and personalization—and tie them to business outcomes? We need customer experience strategies that go beyond just making sure a customer’s journey is smooth. We must invest in next-generation experiences that build movements, transform relationships, and result in exponential growth. Charlene Li goes beyond the platitude of “customer obsession” and shares what it takes to build a culture that keeps customers at the center every day.
- The Disruptor’s Agenda: How to Move Fast and Grow Big
Transformations are never easy, and digital transformations are doubly difficult because they involve technology. As innovators and disruptors, we must walk the line between pushing our teams to be agile and change faster, and enabling our organizations to deliver on near-term objectives. Charlene Li, who is writing a book on disruption, has given conference keynotes and led workshops on the topic for Fortune 500 companies. She identifies the three things that should be at the top of your agenda to bring about the kind of disruption and transformation your company needs to thrive in the digital era.
- Leadership in the Digital Era
Digital technologies have revolutionized relationships, especially between leaders and their teams. To be truly engaged, effective leaders must harness the power of digital communications and branding, rather than remain on the sidelines, frozen by fear and uncertainty. The key is understanding how your personal leadership style can be extended and scaled through digital techniques to achieve your most important goals. Charlene Li looks at how organizations manage digital transformations, the leadership required to manage change, and the culture necessary to execute on growth strategies. You’ll learn the art and science of how to listen, share, and engage with your employees and customers in the digital era. She’ll also discuss common objections and concerns among leaders—and how to overcome them.