Solis has studied and influenced the effects of social media and disruptive technology on business, marketing, entertainment, and culture. Brian works with enterprise organizations to research market trends, disruptive technology, and emerging business opportunities. He also works with executive management and social media leadership to develop new strategies and align teams around initiatives that enable business objectives and priorities. Over the years, Brian has also led new media business and marketing efforts for Web 2.0 startups and celebrities.
His new book, X: The Experience When Business Meets Design, introduces the importance of experiences as the new brand, bringing the worlds of CX, UX and BX together to re-imagine the customer journey and lifecycle.
His previous books include, What’s the Future of Business (WTF), which explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. Prior to WTF, he published The End of Business as Usual, which was named as a Top 10 Business Book by Publisher’s Weekly. EOB examines the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
Brian's blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. In addition to his writing and research, Brian is the host of the annual Pivot Conference where brands, agencies, and experts come together to address challenges and opportunities in new media.
Brian also hosts "Revolution," a popular online video series that examines technology, trends and best practices and introduces viewers to the thought leaders who are blazing the trail. Guests have included Katie Couric, Mark Burnett, and Guy Kawasaki.
At Altimeter, Brian works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees, and other important stakeholders. Additionally, he specializes in change management and to help businesses (and the leadership team) introduce new media resources, systems and processes, and management layers to embrace and excel around the connected customer. As a result of his work in the social enterprise, CRM Magazine named Brian as an influential leader of 2010 and was the recipient of an Authority of the Year award by SoftwareAdvice in 2011.
- The Change Agent’s Manifesto
Empowering the innovators and disruptors from within your organization to unlock future possibilities
Shifting from rigid processes and risk averse cultures to agile and high performance cultures of innovation
- The Impact of AI on Jobs
- How Social Media and Technology is Changing Us
- How to Be a Digital Storyteller - In Partnership with LinkedIn
-The crucial difference between stories, narrative and anecdotes
-The key pillars of effective storytelling
-How to use story boarding to create more effective stories for your audiences
At a time when everyone thinks of themselves as a “storyteller”, this presentation will help you to become the real deal. It’s irreverent, it’s inspiring, and it could change the way you go about creating content.
- Designing Customer Experiences that Matter to a New Generation of Accidental Narcissists
Every day, there are more and more advanced back-office and customer-facing technologies at the ready for businesses to modernize CX and CRM. The challenge that many decision-makers face isn’t just wading through the mind-numbing array of advanced technologies to deploy but whether or not they can see the extent to which their customers have moved away from current value-propositions and touch points. Brian Solis is a leading digital analyst, anthropologist and futurist. He has studied how customer behaviors, preferences, values and intent have evolved and how organizations are and aren’t keeping up. In his keynote presentation, Brian will share the world of experience through the eyes of the evolving customer and it how companies need to reverse engineer new perspectives, models, and journeys to stay relevant.
- Hey Mr. Futurist! WTF…?
What’s The Future of…
As one of the world’s leading analysts and digital anthropologists, Brian studies how the evolution of technology, business, and culture impact specific industries. In this tailored keynote presentation Brian will specifically study your space and share his vision and experiences to help your organization understand and embrace the dynamics defining the rise of digital transformation, innovation, connected consumerism, digital lifestyles and important trends impacting your industry, including but certainly not limited to:
-Business and Customer/Employee Experience - Brian ties together the latest trends and developments in Brand/Digital/Omni/Mobile and Social. Design marketing strategies and campaigns that matter in a real-time, 'always-on' world.
-Tech, Innovation and Silicon Valley - What is it about Silicon Valley that drives innovation and disruption, what’s the hot new tech and what’s the next big thing?!
-Retail and e-Commerce - Brian re-imagines the world of shopping, payments and retail/e-tail.
-Leadership vs. Management - Learn how executives lead in roles from the top to bottom, to inspire a more passionate, loyal and profitable workforce.
-Finance Services and Insurance - The future of banking, finance and insurance is so important. Learn from Brian’s in-depth studies centred deeply on UX (user experience).
-Travel and Telecommunications – Learn about the future of tourism, travel and experiences.
- Building a Dynamic and Adaptive Organization
Breaking away from rigid processes and risk-averse cultures.
“But this is the way it’s always been done.” - Said no successful entrepreneur ever... An idea is just an idea until it’s put into action and brought to life by people who share your vision and passion for changing the world. A world-changing idea has to not only be innovative; it has to disrupt the status quo. The challenge is to help people take their ideas shape them into something powerful. All too often though, organizations limit their ideas to that of iteration versus innovation. There’s a difference…
Iteration – Doing old things better
Innovation – Doing new things that create new value
Disruption – Doing new things that make the old things obsolete.
In an entertaining, insightful and encouraging way Brian will:
-Inspire the audience to shift perspective and learn to unlearn
-Help the audience bring ideas to life that are innovative and maybe even disruptive
-Teach and motivate people to believe in their own ideas and intuitions to challenge business as usual and unlock new opportunities
- X: The Experience when Business Meets Design
Innovation in Customer Experience
X marks the spot! Brian Solis knows what it takes to be innovative. As the principal analyst studying technology and its impact on and after numerous success stories at the forefront of Fortune 500 companies and the tech/startup world there is no speaker better than Brian to welcome you to a new era of business. In this progressive and captivating keynote Brian explains why the future of business is experiential, sharing his insider knowledge on how to create meaningful experiences.
Audiences will discover:
-What’s really at the heart of a great experience
-How experiences become memories and how to connect to people’s hearts and minds
-From Brand Experience (BX) to Customer Experience (CX) to User Experience (US) X: How to design experiences that start at the top and change how companies work, sell, and serve
-How to design customer experiences that matter in a time of what Brian calls, "accidental narcissism"
-How micro-moments are reshaping the new customer journey in each of the four moments of truth
- Digital Darwinism: Leading and Winning the Business (R)evolution
What can we learn from some of the colossal mistakes we have seen a number of incumbent companies make? How do we survive and thrive in an era of digital Darwinism? And how did everything change so quickly?
Two major success factors are crystalized;
1. The rate and ability to embrace and enact digital transformation within the business, And
2. The development of leadership change-agents and influencers who champion innovation.
Brian presents this exciting and poignant keynote in a just-in-time session to ensure your business remains relevant in an ever-changing future. With a magnified focus on your specific industry, Brian will unpack:
-The state and future of digital transformation and how it’s changing businesses at the very core
-How to identify, lead and empower business mavericks and change-makers within your organization and across your industry
-How incumbent companies are making mistakes and what you can do to avoid sealing your own fate in the same way
-What you can do personally to change things for the better in your career and for your company