Luntz has written, supervised, and conducted more than 2,000 surveys, focus groups, ad tests and dial sessions in over two dozen countries and four continents over the past decade. Luntz has become the go-to consultant when Fortune 100 companies and their CEOs need communication and language guidance, from General Motors to Federal Express, Disney to American Express, from AT&T to Microsoft, from Lowe’s to Pfizer, from Kroger supermarkets to McDonalds to the entire soft drink, hotel and motion picture industries, as well as for the U.S. Chamber of Commerce, the National Association of Manufacturers and the Business Roundtable. In some capacity he has helped almost 30 Fortune 100 companies navigate the economic climate and connect more closely with consumers.
The “Instant Response” focus group technique pioneered by Luntz has been profiled on "60 Minutes", "Good Morning America"(on Election Day 2008) and on the award-winning PBS show "Frontline". He has been a guest on virtually every talk show in America, including "Meet the Press", "Nightline", "Today", "Charlie Rose", "The Jim Lehrer News Hour", "The O’Reilly Factor", "Tavis Smiley", "Montel Williams" and "Hardball". He also served as a consultant to the award-winning NBC hit show "The West Wing".
More media outlets have turned to Luntz to understand the hopes and fears of Americans than to any other political pollster. In 2008, Luntz was the “Focus Group Czar” for Fox News, conducting over 40 sessions in 14 states, as well as co-hosting four live hour-long prime time specials and dial sessions during every debate. He was a primary night and election night commentator for "The News with Brian Williams" on MSNBC in 2000 and for "Hardball" in 2004. His reoccurring segments on MSNBC/CNBC, "100 Days, 1000 Voices" won the coveted Emmy Award in 2001. Luntz has conducted focus group sessions for all three major television networks, two of the three cable news channels, PBS and the BBC, as well as for The Wall Street Journal, Newsweek, The New Yorker and U.S. News & World Report.
Luntz is the author of The New York Times best seller Words that Work: It’s Not What You Say it’s What People Hear. Now out in paperback, the book explores the art and science of language creation, and was awarded the 2008 Audie Award for the best business information/educational audiobook of the year. He is also the author of What Americans Really Want … Really, which addresses the private hopes, dreams and fears of the American people, and has been nominated for the 2010 Audie Award for the year's best non-fiction audiobook. His latest book is Win: The Key Principles to Take Your Business from Ordinary to Extraordinary (2011). He has written about language for The Wall Street Journal, The New York Times, The Los Angeles Times, the Financial Times, The Times of London and The Washington Post.
When he is not consulting, Luntz can often be found in front of a classroom. From 1989 until 1996, he was an Adjunct Professor at the University of Pennsylvania. He has also taught courses at Harvard and George Washington University.
Luntz graduated from the University of Pennsylvania with an honors Bachelor of Arts degree in history and political science, and was awarded a Thouron Fellowship. He received his Doctorate in Politics at the age of 25 from Oxford University. He spoke for 24 straight hours as part of the Oxford Union Society’s Guinness World Book of Records debate. In the spring of 1993, Luntz was named a Fellow at Harvard University’s Institute of Politics, the second youngest individual ever to receive this honor.
- A Behind-the-Scenes Look at Congress & the Legislative Agenda
A Behind-the-Scenes Look at the White House & Washington Frank Luntz has the most comprehensive library of presidential debate performances and political advertising in America today. He knows Barack Obama's words as well as the President himself, having tested the President's speeches for Fox News, ABC News, PBS and HBO. To some, the halls of power are painted with mystery and intrigue, but pollster and political consultant Frank Luntz has enough experience on Capitol Hill to make him the 536th member of Congress. He will share the wisdom and experience that helped write the Contract with America and bring a party to power after 40 years of failure. Members of Congress from both parties actively seek the help of Dr. Luntz to refine their message and better interact with their constituents. This presentation will give you insight on current and future political issues that every lobbyist, government affairs executive and member of Congress wishes they had.
- What's REALLY on the Mind of America
Most public opinion experts can only tell you what they think is on the minds of ordinary Americans, but Dr. Frank Luntz lets ordinary Americans speak for themselves. Through thousands of hours of intense direct response/focus group dial testing, Dr. Luntz has his fingers on the pulse of every issue Americans talk about today. Dr. Luntz will provide expert insight and analysis that can help you, the business leader, the politician, or just the average citizen, understand the thoughts and feelings of the average American.
- It's Not What You Say, It's What People Hear
What's behind winning campaign slogans and career-ending political blunders? Why do some speeches and advertising campaigns resonate and endure while others are so quickly forgotten? The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion. In this presentation, based on his book Words that Work, Dr. Frank Luntz, widely recognized pollster and one of the most honored communication professionals in America today, not only raises the curtain on the art effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life. Luntz's engaging and humorous presentation shows you how to transform simple ideas into an effective language arsenal for the war of perception we all wage each and every day. From Dr. Luntz you'll learn: What CEOs need to say to please shareholders, avoid strikes and communicate effectively with customers;• How the right language can help solidify your brand and better market your organization• How "privatization" killed Social Security reform and how "personalization" can bring it back; The 21 best words for the 21st Century, and the 21 political words you should never say again ...ever.
- Focus on Your Organization
Organizations worry about their bottom line, but sometimes forget that bottom lines are often affected by how their customers and vendors perceive their products or services. And many organizations or companies ignore this - at their peril. But changing attitudes and opinions is difficult. That is where renowned pollster Frank Luntz comes in. Luntz will bring your customers to you. Live. He can conduct a focus group in front of any size audience. There is perhaps no better way to "get employees on board" than to let them listen directly to what their customers think. Luntz uses cutting edge technology to show the audience, in real time, exactly how customers react to company communications. From ad testing to sales training to virtually any other interaction with customers, it is impossible to ignore the impact of these sessions on their audience.