Before establishing the Rosado Shaw Group, LLC. in 2004, Deborah started, grew, and sold a multimillion-dollar international merchandising company with customers which included Costco, Walmart, and The Walt Disney Company. She served as PepsiCo’s SVP, Chief Global Diversity & Engagement, serving 260,000 associates in 200 countries and territories. She founded the company’s Global Transformational Leadership Program, “successfully taking a company-wide conversation from one focused on inclusion to a broader dialogue about engagement of all employees with each other and with the world.” She also spearheaded the strategy for the Global Women’s Initiative, which includes $100 million dollar commitment from PepsiCo to impact 12.5 million women and girls around the world.
Deborah has traveled a long road from her early life in the nation’s poorest congressional district where gangs ruled the street corners and everyday heat, hot water, and well-fitting shoes seemed a pipe dream away. This trajectory has been featured in textbook case studies and multiple media outlets, including USA Today, Forbes, and the Oprah Winfrey Show. She has been recognized with numerous awards, including Fortune magazine’s “50 Most Powerful Latinas in Corporate America,” Latino Leaders “101 Most Influential Latinos in the US,” National Foundation of Women Legislators’ “Entrepreneur of the Year Award,” and the Women’s Leadership Exchange “Trailblazer Award.”
Declared a “leading and powerful voice” by iconic PepsiCo Chairman Indra Nooyi and described as “inspiring” by Oprah Winfrey, she was commended by President Bill Clinton for being “a testament to America’s free enterprise system.”
Deborah serves on several boards including Teach for America. Previously she served on the World Bank Group Diversity Panel and on the National Women’s Business Council – Nonpartisan Advisors to the President, Congress and SBA on women’s economic issues.
Deborah is the author of “Dream Big-A Roadmap for Creating Life’s Challenges and Creating the Life You Deserve.” She is the Mom of five great kids and is married to the love of her life.
- Mining Diversity to Deliver Innovation: How to Create a Highly Effective Workforce
The war for talent is here to stay. And that talent will be increasingly diverse. What will it take to mine an irreversibly complex demographic to deliver game changing innovation and performance? Well, we can’t keep doing more of the same and expect different results. The traditional business case for diversity is weak. Just having more diverse people at the table isn’t delivering enough results. In fact, in many cases, it has introduced a complexity that most organizations are ill-equipped to handle. As we watch the growing exodus of women and people of color from corporate America, we keep learning a tough lesson –- that no amount of prescribed behavior or mandated actions will leave people feeling honored, valued or included. Yet, without mastery here, companies and organizations take on an unnecessary risk to generating innovation and delivering performance.
- Shaping a Culture that Elevates Performance: Engage, Enable & Empower Your Teams
We keep going back to the solutions of the past hoping they will continue to yield results in the complexity of the present. Again and again we train our teams in the latest tips and techniques only to re-learn that performance isn’t a paint-by-numbers game. There simply isn’t a playbook comprehensive enough to match every circumstance up ahead. What we need is a self-generating capacity and willingness for people to invent in the moment, speak up, get heard, build trust, take effective action and really be of impact. They’ve got to own it and be at the source of it themselves – and that’s exactly what I teach them to do. The audience will leave with:
•The realization that they are co-creators of their culture having discovered their own voice and power in the matter of shaping culture.
•Clarity about their role and impact in crafting and cultivating their signature culture.
•Perspectives and tools to build a culture where people feel valued, honored and heard.
- From the Barrio to the Boardroom: Celebrating Hispanic Heritage
An expert in navigating uncertainty, I was raised in the nation’s poorest congressional district, where gangs ruled the street corners and my biggest dream was about having heat and hot water. Along the way I developed strategies for success that formed a bridge from tough inner-city beginnings to award-winning entrepreneur and advisor to Fortune 500 companies. Using a powerful narrative, sprinkled with humor and personal and professional victories, I intentionally move the audience through specific use-now strategies that will help them make results happen. I celebrate our Latino Heritage and use it to challenge their assumptions about what is possible.
- Health Disparities
Deborah has been an activist in the health disparities conversation for many years. Her mother before her was a community health advocate and Deborah has been the voice and warrior for her disabled brother for the past 30 years. She lives this concern both professionally and personally and has led conversations/workshops/events addressing a full breadth of health care concerns from the impact of diversity on genetic research and therapeutic development to racial disparities in organ procurement and allocation.
- How to Successfully Navigate Uncertainty